Sustainability in Latin America
Our most comprehensive report on the topic to help you understandhow to gain a competitive advantage through sustainability
Environmentally-conscious consumers are a growing force in the consumer goods market. They often choose brands that align with their values, and if a company can demonstrate true commitment to socio-environmental stewardship, not only does it win a sale, but also a long-lasting relationship based on trust, one of the most important pillars between the brand and the consumer.
Today, in Latin America, conscious consumers already represent one-third of the population and spend around US$ 17 billion on purchases of non-durable goods. This is a substantial amount of spending, and a reminder of how a brand’s green actions can result in economic benefits.
In response to this important trend, we released our most comprehensive report of its kind for Latin America. From more than 15,000 interviews in eight markets – Central America (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama), Argentina, Brazil, Chile, Colombia, Ecuador, Mexico and Peru – our goal is to help you see beyond the numbers.
This study brings analyses on the behaviour and purchasing habits of our population, and strategic recommendations so that you can operationalise sustainability within your company, transforming it from a buzzword into a model for action.
