Horizon of Hope
An urgent shift for a sustainable future
In Kantar, we are committed to transforming data into actionable insights that can empower companies to not just adapt but lead.We want to be an active participant of the market, aiming to ensure that our wealth of information becomes a catalyst for meaningful, sustainable transformation.
Sustainability conversations in Latin America are as palpable as the soil beneath our feet and the air we breathe. They’re real and typically very close to home. Consequently, we believe it’s critical to provide a narrative that merges human choices and intentions with unequivocal signals from the Earth itself. Whether it's the retreat of the Andean glaciers, or Brazil's disappearing rainforests, each element is a chapter in a story that demands our attention.
In this report, we’ve gone well beyond the data to bring context to the disparate voices and break through the desperate noise that can sometimes surround such conversations. We want to provide clear actions and navigation beacons. To achieve this, we went to thousands of people across Latin America and asked questions of them with the intention of making businesses and governments smarter with the answers they gave and the analysis we introduced. Those human voices amplified what the planet has been signalling, illuminating the relationship between individual actions, corporate responsibility, and the broader environmental impact.
This matters because today's consumer is not just a shopper but a stakeholder in our planet's future. What we found was that they're not merely choosing a product; they're choosing a vision, one that reverberates beyond the checkout aisle. This is the pulse that resonates through our findings. The message is unambiguous: sustainability is not a 'nice-to-have'; it's a cornerstone of brand trust and economic vitality. As you’ll see, we now have a clear view of their expectations.
To that end, we don't offer mere data in this report; we offer a key to unlock transformational change. We also provide a “to-do” list to translate sustainability from buzzword to action plan.
We have identified what consumers believe are the priorities for the planet and who needs to take action. They have demands for the FMCG industry, retailers, governments, and others.
Heeding their calls will undoubtedly alter business models and set off sustainable practices that could help turn the tide on issues as pressing as water scarcity and deforestation.
In this pan-regional research on this topic, we’ve engaged over 15,000 individuals in Latin America. We think this approach positions us well to guide this critical conversation with hard facts from real people.
After all, when the Earth speaks, it speaks not just through the whisper of leaves or the roar of rivers but through the choices and voices of every individual who calls it home.
