Hide and peek
The elusive quest for eco-friendly finds
Simplification appears to be a theme in our findings. In the labyrinthine aisles of consumer choice, buying blockers are everywhere. And they don't merely serve as stumbling blocks; they are formidable walls that disrupt the alignment between consumers and brands.
Consider this: when a sought-after eco-friendly product plays an elusive game of hide-and-seek on your shelves, the issue isn't merely logistical. It's a profound, missed opportunity to connect with a consumer who could have been a brand ambassador.
When a price tag seems obtuse, you're not just grappling with cost; you're battling common sense. And let's talk about ambiguity in product offers or efficacy. In such cases, consumers don't merely scratch their heads; they turn on their heels when it gets too hard. They leave not just confused but disillusioned.
These blockers do far more than erode quarterly sales figures; they erode something far more valuable — the fragile trust (there’s that word again) that you've laboured to build with consumers. In a marketplace saturated with options but starved for time, these blockers are not trivial hindrances. They are relationship breakers.
While some blockers might be beyond immediate control, let's focus on what we can fix today, starting with making products easier to find. The call here isn't just for adjustments or tweaks; it's for a strategic overhaul that prioritises accessibility.
When looking at our data, we realize there is demand from conscious consumers to purchase niche product categories. By overcoming the communication barrier, some categories have managed to connect with consumers' values and now stand out among Eco-Actives. We can help you find out how your brands and categories are performing so you can tailor your strategies to those consumers
