We monitor brand share, switching and loyalty, and help our clients understand the reasons behind consumer tech choice.
Tracks 200,000+ panellists across more than twenty markets to understand consumer behaviour in technology categories in granular detail. Tracking the full path to purchase consumer decision-making journey, we monitor brand share, usage, switching/loyalty and customer experience, and help our clients understand the reasons behind consumer tech choice: Mobile, Tablet, Laptop, Wearables, TV and Smart Speaker.
Through our longitudinal continuous surveys, we offer our clients unique, detailed and actionable insights using our team of industry recognised experts. The service subscription includes insight reports, consultancy hours from specialist insight team and online dashboards.
Define what devices people buy and why
Understand market growth/ decline drivers
Understand how usage affects category purchase decision
Identify target groups of consumers likely to switch brand
Win new and retain existing customers by understanding the key drivers influencing the path to purchase
Compare factors that influence the purchase journey for different brands
Support and define brand and category marketing strategy
Develop brand strategies to encourage cross category brand loyalty
Activation of target audiences through LiveRamp/ Facebook
Apply customer segmentation to our panel