We monitor brand share, switching and loyalty, and help our clients understand the reasons behind consumer tech choice.
Tracks 200,000+ panellists across more than twenty markets to understand consumer behaviour in technology categories in granular detail. Tracking the full path to purchase consumer decision-making journey, we monitor brand share, usage, switching/loyalty and customer experience, and help our clients understand the reasons behind consumer tech choice: Mobile, Tablet, Laptop, Wearables and Smart Speaker.
Through our longitudinal continuous surveys, we offerour clients unique, detailed and actionable insights usingour team of industry recognised experts. The servicesubscription includes insight reports, consultancy hoursfrom specialist insight team and online dashboards.
Define what devicespeople buy and why
Understand market growth/ decline drivers
Understand how usage affectscategory purchase decision
Identify target groups ofconsumers likely to switch brand
Win new and retain existingcustomers by understandingthe key drivers influencingthe path to purchase
Compare factors thatinfluence the purchasejourney for different brands
Support and define brand andcategory marketing strategy
Develop brand strategies to encourage cross categorybrand loyalty
Activation of target audiencesthrough LiveRamp/ Facebook
Apply customer segmentationto our panel
