Through our longitudinal continuous surveys, we offer our clients unique, detailed and actionable insights
How can I design and optimise my marketing strategy to increase market share? Which consumers should we target and what is the size of that consumer base?
Are consumers loyal to my brand across categories?
Which other brands are my customers considering and which might they switch to at next purchase?
Which other types of devices were part of my purchase consideration?
Where do different segments search for information prior to purchase?
What are my brand customer levels of satisfaction and what factors are customers not happy with?
What do premium customers look like and how can I win them?
Is there a different price-point we need to address to allow customers to trade up/down and remain with brand?
Where do consumers purchase their device and how should this impact my retail/distribution strategy and partnerships?
What are the main purchase drivers for my brand and competitive brands?
What specification is important to my brand customers vs other brands?
How are my customers using their device?
What should my brand message be?
Consumer gains/ losses, purchase/ switch / upgrade insights
Market trends / competitor intelligence
Forecasting and opportunity modelling
Understanding the consumer and the drivers that trigger their journey
