Tet 2023: Three festive shopping insights unveiled
Urban 4 key cities & Rural Vietnam
Tet period: 5 weeks including the first day of the Lunar New Year.
Discover the latest insights on consumer behavior during Tet 2023, the biggest holiday of the year in Vietnam.
Forecasting 2023 – Macro indicators
Tet 2023 – Behind the recovery
The bounce-back of gifting
The Growth Engine of Real Purchase in Tet 2023
Highlights & Implications for Brands
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