Maximize your festive sales:
The essential FMCG insight solution

To navigate the complex and changing landscape of festive shopping and gifting behaviour in Vietnam, brands need a comprehensive view of past and current consumer behaviour, coupled with reliable future forecasting.

The Worldpanel Tet Insight Solution delivers a comprehensive, 360-degree blueprint for Tet FMCG planning success that enables brands to capitalise on high-value trends through a combination of insights derived from purchase data, questionnaires and advanced forecasting.

Our solution uses extensive household purchase data coupled with a holistic understanding of gifting behaviour—covering both gift-giving (purchase behaviour) and gift-receiving (consumption impact).

This level of detail enables you to strategically answer critical business questions:

What to stock: We identify the gifting types and formats consumers prioritise.
Where to focus: We pinpoint the channels—from Super & Hypermarkets to E-commerce—that command the most gifting value.
Who to target: We detail the intended recipients to ensure your communication strategies perfectly align.
How to price: We reveal the price ranges and ticket sizes consumers are willing to pay, allowing you to optimise margins and perceived value
Decode the “Why”: We dive deeper into gifting types and the core motivations driving brand and channel choices for each type, providing the crucial WHY that informs your marketing and assortment decisions.

Future-proof your Tet strategy with predictive power

Gain a decisive competitive edge by moving beyond rearview mirror analysis. Our complete solution package combines three analytical pillars to future-proof your Tet strategy:

Historical data: Utilising historical Tet data to establish stable benchmarks and spot white spaces to grow.
Near Real-Time Performance: Providing current, close to real-time tracking during the Tet period to instantly spot emerging trends and competitive moves.
Future Forecasting: Harnessing our deep learning machine forecasting tool to predict Tet 2026 category growth, channel share, and consumer spending patterns.

This predictive foresight allows you to refine your next attractive Tet offerings well ahead of the competition.