In Thailand, great change is leading to great opportunity for personal care and beauty brands. Shifts in people’s priorities and consumption habits, market demographics, and even the weather are all creating new needs and desires. There is significant capacity for growth for brands in all categories, if they can understand and meet them.
In this series of short reports, we will help you to spot where the opportunities lie, by examining the trends that are shaping consumers’ behaviour and choices.
First, we’ll look at three major macro trends in the Thai market that are underpinning sector growth:
