Earlier in our series of exclusive reports on Thailand’s beauty sector, we explored who is buying beauty products, and what their preferences and priorities are.
In this fourth report, we uncover:
The channels consumers are using to buy health and beauty
How ecommerce is evolving, and the key platforms
The enduring importance of offline stores.
By understanding where and how consumers are shopping, beauty brands can make sure they are present, with the right assortment and experience to increase reach and maximise sales.
