In the first 2024 Thailand Beauty Outlook report of our Beauty Pulse series of short reports on Thailand’s beauty and personal care market, we explored how evolving consumer needs and behaviours are creating growth opportunities.
This time we’re looking at demographics:
the age groups driving growth in the sector
their priorities and characteristics, and
how shoppers from different generations are purchasing beauty products.
Understanding these three key segments will help brands know how best to connect with them today, and spot the needs they will have tomorrow.
