In this fifth and final report of our Beauty Pulse series examining Thailand’s beauty sector in 2024, we delve into some of the innovations that are attracting the attention of consumers in the market.
We’ll share with you:
The fastest growing formats
How shoppers are seeking more focused solutions
What consumers will demand next.
Knowledge of the key rising trends gives brands the opportunity to target their new product development at the areas that are most likely to excite and engage buyers.