Having investigated the broad trends shaping Thailand’s beauty sector, before zooming into shopper demographics, we now turn our attention to consumers’ desire for products that deliver real scientific and functional outcomes.
In this, the third report in our Beauty Pulse series, we examine:
The passion for dermacare – products that deliver more than superficial benefits
Multi-function products that support active outdoor lives
The emerging trends that are the ones to watch.
Through understanding the increasingly complex expectations consumers have of their personal care products, brands can not only meet their current needs, but anticipate the unmet needs that will give them a competitive advantage.
