Multiple Functions
For busy lives
Also trending thanks to their added functional ingredients are products that not only have embedded UV protection, but are also enriched and fortified with vitamins and natural ingredients. These are helping Thai consumers to maintain their beauty and health as they live active outdoor lives.
Spend on sun protection has risen 24% in Thailand year on year, with a 4% increase in spend on face moisturiser with added SPF. Recent product innovations include SPF-infused makeup from Maybelline, and haircare with UV protection from local brands.
Purchases of sports equipment continue to soar in Thailand, with revenue expected to almost double between 2018 and 2028. This points to a potential demand for sport-proof solutions with a convenient format and formula that protect users’ skin health during, between, and after physical activity. Sticks, patches, and sprays that provide a barrier against sun damage and pollution and offer cooling benefits are likely to appeal.
Oseque’s Outdoor Vita Toning patch is a hydrogel, sweat-proof adhesion cooling patch that provides UV protection all day.
