Introducing Kantar’s Out of home (OOH) panel
Tracking purchase, consumption and use outside of the home uncovers where opportunities lie, and which occasions could drive growth.
Kantar’s OOH panel continuously tracks the Snacks and Beverages products urban shoppers buy for OOH consumption; for themselves, to share with others, or to give to others.
The OOH panel helps brands and manufacturers to understand shopper purchase behaviour in a difficult-to-track and highly complex market, through:
Understanding occasion drivers with more specificity
Getting as close to the moment of truth as possible
Understanding shopper targeting at an individual level, competitive sets vs. categories – not just brands.
