A closer look at pressure groups
Shopper pressure groups
The Consumer Price Index (CPI) has experienced a significant increase since May 2020, starting at 0.5% and rising to 10.1% by January 2023. Interest rates have followed a similar trend, increasing from 0.1% to 4% during the same period. Interest rates have continued to rise since then. These economic indicators have put pressure on consumers, leading to shifts in the sizes of the Kantar pressure groups.
Kantar’s pressure groups are households describing themselves in the following way:
Comfortable: I don’t have to restrict my spending in any way and can afford most things.
Managing: On the whole, I can manage okay.
Struggling: I’m just making ends meet, or don’t have enough to cover expenses.
Britain by the numbers
