Structural aspects also play a pivotal role, as the strategies adopted during the pandemic and peak inflation periods have left their mark. Omnichannel, which has reached a new level of evolution, and the growing access to banking services in the region in recent years are notable examples.
On the other hand, consumers’ perception of the world and their personal values also have a powerful influence on purchasing decisions. Themes such as sustainability, the search for healthier products, and new family configurations all emerge as determining factors.
What trends will shape the consumption landscape in Latin America? Not only does Kantar interpret the data to drive brand growth, but also anticipates where the market is headed, helping brands thrive.
Keep exploring with us to unravel the secrets that will drive your success in 2024!
