The current state of play in FMCG
Weaker purchasing power leads
to cautious spending
Thai shoppers’ FMCG purchasing power has reduced by 794 Baht per household over the last year. This is due to the economy running into recession, combined with less government subsidy support, which has forced consumers to reduce their spending for each trip by 9%. Overall, spend on FMCG for in-home consumption was down by 3%.
Although FMCG market growth has been supported by price increases – a result of inflation – Thai consumers nowadays are buying less expensive products. They are also cutting unnecessary products from their basket on each shopping trip, on average reducing the categories purchased from 42 to 39 per year.
Tighter Wallets for Comsumers
