We monitor brand share, switching and loyalty, and help our clients understand the reasons behind consumer tech choice.
A longitudinal panel of 50,000 households covering EU5 markets (France, Germany, Italy, Spain & UK) and Australia, monitors purchase trends, loyalty and switching over time. Worldpanel ComTech’s methodology includes two waves per annum, 100,000 interviews per year, and trended data available from 2017. The service subscription includes online reports and dashboards, and provides ongoing insights showing who, why, what and how consumers buy and use TVs, ultimately informing about what these consumers are likely to buy in the future and how can that decision be influenced.
Support and define brand and category marketing strategy
Compare factors that influence the purchase decision journey for different brands
Identify target groups of consumers likely to churn
Develop brand strategies to encourage cross appliance brand loyalty
Win new and retain existing customers by understanding the key drivers influencing the path to purchase for TVs
