Through our longitudinal continuous surveys, we offer our clients unique, detailed and actionable insights.
TV ownership and brand shares
Age of TV/ length of ownership
Spend on TV & intention to spend more/ less/ why
Type of TV e.g. OLED/QLED, Quality (HD), Screen Size
TV Usage e.g. live viewing/ streaming/gaming
Net promoter score and the factors that influence satisfaction/dissatisfaction with TV
Usage of streaming hardware with TV e.g. Chromecast
Consumer decision-making journey e.g. research/reviews/word of mouth
Purchase drivers: brand influencers/feature influences
Intention to purchase and brands being considered
Attitudes to technology in the home
Switching/loyalty metric from previous TV owned
How can I design and optimise my marketing strategy to grow market share? Which consumers should we target and what is the size of that consumer base?
Are consumers loyal to my brand across categories and markets?
What are my customers levels of satisfaction and what factors are my customers not happy with?
What do premium customers look like and how can I win them?
What specification is important to my customers?
Which brands are my customers likely to churn to next?
Where do customers search for information prior to purchasing TVs?
What were the main purchase drivers for my brands and competitive brands?
For people intending to buy a new TV, will they spend more or less? Why?
How do customers feel about technology in the home?
