Each month, Kantar releases market share across all major British grocery outlets. The release for November showed strong growth for the discounters continuing over the latest 12 weeks with both Aldi and Lidl opening new stores across Britain. Lidl’s year-on-year sales increased by 22.0%, pushing its market share to a record 7.4%. An additional 1.5 million households shopped with Aldi compared with 2021 as it grew sales by 24.4% to claim 9.3% of the market.Asda’s sales grew ahead of the sector, up by 6.1%, keeping its share steady at 14.0%. Tesco’s market share is at 27.2% as its sales rose by 3.9%. The second largest retailer, Sainsbury’s, pushed up sales by 4.3% this period.Convenience retailer Co-op increased sales by 3.5% and achieved 6.0% market share. Waitrose’s market share is at 4.5% while Iceland’s sales grew by 6.1%, as its share remained at 2.3%. Ocado’s market share is slightly down at 1.7%, with sales declines concentrated in its traditional south east and London heartland. However, the online specialist continues to expand its reach in northern England.
