Global differences and similarities in personal care habits and motivations
Who
Who’s Using Life-stage Needs Characteristics and Attitudes
What
Brands Sectors Categories
When
Time of day Day of week Event
Where
Where do you buy it? Where do you use it? Where do you apply it?
How
Repertoire (what else?) Regime (product mix) Routine (how)
Why
Reason for use Reason for purchase
