Understand the direct link between usage and shopper behaviour
Our unique usage occasionbased panel tracks over 3 million records: every snack, beverage and meal consumed at home, 52 weeks a year. And, thanks to our purchase panels, you can see the direct link between usage and shopper behaviour.
Unveil behaviour shifts Consumption occasions collected continuously among the same people allow us to uncover changes in behaviour. More than 10 years of eating and drinking habits collected.
Finding new demands Through our unique occasion-based panel we can position different types of occasions in growth maps to discover new territories to expand category and brand consumption.
Link usage knowledge with in-store actions Purchase shopper insights are linked to usage occasions in a single-source solution which allows brand to identify trends and decide in-store actions and recommendations.
Identify the full “share of stomach” for each occasion Unearth insights about your competitive set and category migrations based on real usage behaviors (who, when, how, why).
Access your consumers’ kitchens and cupboards to see how they prepare menus. Understand what specific ingredients they choose and why, how habits change over time, what the most valuable occasions are and how products compete with each other.
