Understand the context and the needs that drive consumer decisions
over 70,000 diaries a year
Our usage panels track all food and beverages, all of the time for each individual in the household across eight markets
Who
End consumer age/ gender People present and consuming within the occasion Guest presence
What
Product Segment Brand Dishes and ingredients
Why
Usage motivations Activity
How
Cooking methods Menu composition Dishes and recipes Parity/ combination within the occasion
When
Moment of the day Eaten away from home Day of the week Special occasion
