LOCAL
RANKING
The most chosen FMCG brands
and brand owners in Vietnam
across sectors
Data in Urban 4 key cities and Rural Vietnam
1 year ending October 2022
There is a decision point in every FMCG purchase; a point at which the shopper decides to buy one brand instead of another.
If you’re new to this report, we use the unique and insightful Consumer Reach Point (CRP) metric to gauge brand success. CRP combines population, penetration, and consumer choice, allowing us to see just how often shoppers choose any particular brand. One CRP is one choice.
With this metric, we can rank the most successful brands across markets, giving you both a bird’s-eye view and a detailed look at brand performance in terms of finding new customers. We develop global, regional, and local market rankings, making it a breeze to access the data you need and evaluate your performance against competitors.
The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands, as well as highlighting the opportunities that remain for brands to increase their footprint.
