Welcome to Vietnam FMCG Outlook 2025.
As we look ahead to 2025, the FMCG landscape in Vietnam promises to be a dynamic and complex arena where constant evolution is the only certainty.
While the country’s macroeconomic indicators suggest a positive outlook, with rising GDP growth and average incomes, these gains do not always translate into increased spending power for consumers.
Rising food prices and persistent economic uncertainty for a significant portion of the population create a challenging environment where every purchase decision carries weight.
With the FMCG Outlook report, we want to provide you with the most up-to-date and integrated picture of the FMCG sector within the current and long-term macroeconomic context. You will find in this edition in-depth insights into key economic and demographic shifts, alongside the consumer trends that will shape the market in the years to come.
Vietnamese consumers today are navigating a "brave new world" of overwhelming choices – a plethora of brands, SKUs, and channels - while facing financial uncertainties. This conundrum forces consumers to rely on a set of factors to guide their decision-making. Price, value, convenience, and experiential factors are paramount in their evaluation process.
Understanding these constantly evolving consumer priorities is crucial for brands seeking to thrive in this fragmented environment. Innovation is no longer an option; it is a necessity. Brands that can effectively adapt to these shifts, tap into new sources of growth, and future-proof their strategies will be the ones that emerge victorious in this competitive market.
We hope this report provides you with valuable insights, forecasts and actionable recommendations to help your brands take advantage of both the opportunities and challenges that lie ahead.
