Kantar's Tet Gifting Survey Solution
Gifting remains a cherished tradition during Tet, even with a decline in gifting penetration, a whopping 77% of households received FMCG as gifts last Tet. But how do consumers purchase their gifts? Where does your brand or category fit into their gifting choices? And why do shoppers choose one brand over another for gifting purposes?
Kantar's Tet 2025 gifting survey, combined with our extensive Vietnam household purchase data, offers a 360-degree understanding of gift-giving behaviours. Our solution provides insights into what consumers buy for gifting purposes, where they buy them, for whom the gifts are intended, and at what price they are willing to pay. Our solution dives deeper into details such as gifting types, channel choices and brand choices.
Kantar's Tet Gifting Insights solution can provide valuable information on:
Gifting types: Understand the different types of gifts consumers are giving.
Categories: Identify the top categories for gifting.
Gift Value: Gain insights into the average spending on gifts, the importance of value and affordability in gift selection.
Channel choice: Determine where consumers prefer to purchase gifts.
Gifting motivation: Understand the reasons behind consumers' different gifting choices.
Contact our experts today to elevate your Tet trade plans with actionable insights from Kantar's Tet Gifting Survey and household purchase data.
