Develop a detailed picture of behaviours, plus the context and the needs driving purchasing decisions.
Dummy data example for Manufacturer A
Who are they?
What do they care about?
How importantare they to your brand?
How do they shop?
What do they buy?
Where do they shop?
Fresh packaging preferences?
How much do they spend?
Are they buying morethan last year?
#WCWD is a global survey in partnership with GfK and Europanel on our household purchase panels
Argentina, Austria, Belgium, Brazil, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Czech Republic, Denmark, France, Germany, Great Britain, Hungary, India, Indonesia, Ireland, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Portugal, Romania, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Sweden, the US, and Vietnam.
Get an in-depth summary on the attitudes and marketing sizing of your country overall and by eco-segment.
Size the opportunity in your category and for your brand by understanding what the Eco-segments are purchasing.
Understand your over and under trades for your brand by country in one view.
Push our eco segments into your platforms for your TV, CRM and digital activations.
