Purchase link

Develop a detailed picture of behaviours, plus the context and the needs driving purchasing decisions.

Are your brands winning
with Eco Actives?

Questions
we can answer

Who are they?

What do they care about?

How important
are they to your brand?

How do they shop?

What do they buy?

Where do they shop?

Fresh packaging preferences?

How much do they spend?

Are they buying more
than last year?

How do we do it
#WCWD is a global survey in partnership with GfK and Europanel on our household purchase panelsCountries: Belgium, Brazil, Chinese Mainland, Colombia, Central America, Chile, Czech Republic, Ecuador, France, Germany, Great Britain, Hungary, India, Ireland, Italy, Mexico, Netherlands, Peru, Philippines, Poland, Portugal, Slovakia, Spain and the US.