On Kantar Marketplace: Link AI

Link AI uses machine learning to gain creative insights across larger sets of ads without having to worry about traditional cost-per-test expenses getting in the way.A rapid go/no-go video content measurement solution that is designed for fast pace and high-volume ad development.Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth.Learn more about Kantar Marketplace

Kantar’s AI solutions for creative measurement complement survey-based testing

Link AI is built from Link, the world’s largest normative advertising database

Market Research Platform | Kantar Marketplace

Behavioral and creative predictions
Eyesquare data across Kantar solutions contributed to the model set for behavioral predictions (metrics such as Skip Time and Interaction)
Virtual Reality & Eye TrackingLink for digital and TV videos and Kantar surveys were used to train the machine for creative predictions.

Metrics such as Power, Impact, Branding, Enjoyment, Persuasion, and Affinity

‘Action Likelihood’ is a composite metric of creative predictions that relates to a user behavior

Link AI feature generation models are used to expand the breadth of ad features

Case Study: Digital Creative Intelligence for Unilever

Case Study: Link AI enabled creative effectiveness data from over 11,000 ads to be analyzed in a short period of time for Google

Improving an ad’s creative quality from “average” to “best” leads to 30% increase in ROI
Additional Case Studies:

Case studies | Kantar Marketplace

Ixnay on the OVIDCAY. For brand marketers, it’s time to move on from virus talk | Fortune

Smartbrief x Kantar Marketplace Landing Page

The power of creative: How ad quality improves ROI | Ad Age