Conversational AI

Conversational AI for Brand Guidance taps into a part of our DNA which is all about telling stories
Our AI-powered bot dialogues are carefully designed:

To let a person’s story about their experiences and preferences in a category unfold as naturally as possible

Through a guided, exploratory one-on-one conversation on a messenger platform.

Firmly embedded in our understanding of people and how brands grow, we offer two AI-powered scaled bot solutions:

Conversational AI for Imagery: Triggered by shifts related to brand imagery, geared to identify ways to own and grow specific brand benefits

Conversational AI for Equity: Triggered by shifts in brand equity metrics, geared to identify opportunities to unlock growth

True business impact through AI-powered conversational design at scale
When combined with artificial intelligence, these stories:

Directly inform your brand strategy by leveraging the right brand growth benefits.

Sharpen, refresh, and amplify your brand articulation.

Create more powerful brand communication that connects more deeply with people.on a deeper level.

Reveal opportunities for growth, potentially also through innovation.