Our automated research solutions allow marketers to get fast, and actionable feedback on how people respond to their advertising.
Whether testing before or after launch, it is critical that the test accurately reflects the breadth and depth of people’s emotional response.
To ensure that expressions can be recognized irrespective of gender or ethnicity, our facial coding partner Affectiva has re-trained their A.I. to better identify the emotional response to advertising using Deep Learning for greater accuracy and consistency across demographic groups.
Based on 5 billion facial frames, 90 countries, and 11 million faces the coding system can now recognize a smile with an accuracy of 95% or higher for each of five groups:
Better representation means less chance of missing a minority response.
How advertisers can navigate cultural conflict with confidence (kantar.com)
Link with integrated neuroscience: develop creative that truly engages - YouTube
The sophisticated tech predicting if an advert will work - BBC News
