Through various ways, including Kantar’s proprietary methods and third-party relationships, the Advertising Insights platform collects and categorizes millions of ads in all markets across all media types.
Focus AI enables clients to generate data stories in just moments, highlighting key trends in ad spend shifts, but also and indicating what is likely attributed to the shifts in trends changes (ex: Executive Summary, Conclusions, Change Drivers).
It goes beyond just data reports, and sheds light on what is contributing to the changes and what advertisers should must pay attention to.
Contextualize the key drivers of change at a macro level.
How do Advertiser/Brand Share of Voice rankings change over time?
Period over Period Changes:
Advertising activity at the Advertiser/Brand level impacting macro-level change in your custom-defined category
Advertising activity at the Media and Media Type levels impacting macro-level change
Advertising activity at the National and Local Media and Media Type levels impacting macro-level change
New and Existing Advertisers, Brands, Products & Creatives
New advertising influxes having an impact on current period spending
To learn more about the data stories you can create with Focus AI, please visit: https://info.kantarmedia.com/you-dont-need-data
