2023 Malaysia FMCG Outlook
Key directions to focus on in 2023 and beyond
Key directions to focus on in 2023 and beyond
Contents
Foreword
FMCG growth outlook for 2023
Buy less and shop more in 2023
Convenience and value perception will be key drivers for 2023
Know where your category plays
Market polarisation will be deepened by the behaviour of different income groups
Channel volatility will continue into 2023
3 tips for how to thrive in 2023
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