Music and
video tracking
The full digital subscription
customer journey
Entertainment On Demand tracks the full digital customer journey for Video (SVoD, AVoD, FAST) and Music streaming services. Our longitudinal panels provide data from monthly surveys in the US (20,000 people) and in Great Britain (12,000), and quarterly surveys in Germany (12,000), France and Spain (8,000), and Australia (10,000), plus 2,500 boost sample of new subscribers per quarter for each country. We deliver the latest insights on streaming service providers, including category sizing and provider shares, recent sales shares, attitudes and demographics, purchase triggers, consideration, evaluation, intention to purchase, purchase, bundling/stacking, sign-up process, purchase drivers (including content) post-purchase usage, satisfaction/ dissatisfaction, advocacy, intention to cancel and churn/switching.
This offering helps the entertainment industry (service providers, cable and satellite companies, platform providers, production studios) and analysts and investors understand the full consumer journey for all entertainment service providers.
Entertainment On Demand service is structured across three tiers: Measure, Explain, Predict, enabling clients to make informed, data driven decisions to accelerate business growth in the digital streaming space.
We conduct a monthly survey of 20,000 (US) and 12,000 (GB), and quarterly survey from 12,000 (Germany), 8,000 (France and Spain) and 10,000 (Australia) respondents from Kantar longitudinal panels, plus 2,500 per market boost sample of new subscribers each quarter
Entertainment On Demand
helps you understand
01
How different brands are performing in share and subscriber numbers, and category dynamics (SVoD, AVoD and FAST)
02
Sources of growth/decline for competitive set
03
Benchmark churn rates
04
The impact of service switching on overall subscriber numbers
05
Key triggers attracting consumers to you and competitor providers
06
Product level USPs you hold vs. competitors
07
Advocacy levels (Net Promoter Score – NPS) for competitive set —Drivers NPS performance
08
Areas of strength/weakness during the critical sign-up process
09
Performance across multiple pre-purchase touchpoints (paid for/ owned/ earned)
10
Performance by consideration > Purchase Intention > conversión
11
Which content drives customer acquisition and retention
12
Interaction between cable and digital subscriptions
13
Consumers at risk of churn from your and competitor’s customer base
14
Opportunity amongst non-streamers
