A ranking of the most chosen FMCG brands
To mark the 10th anniversary of Kantar’s Brand Footprint
we have produced this special edition of the most chosen
food and drink brands in Scotland.
At Kantar we measure this by the percentage of households in the country who are buying each brand multiplied by how frequently they buy it. This gives us a measure of Consumer Reach Points - how many times a brand has been chosen by consumers.
Brand growth is the most sought after metric in terms of defining brand success and at Kantar we know that to grow, brands need to work hard
to be more relevant to more consumers. Kantar has identified five levers which can be used for growth and this report looks not just at the most chosen brands in Scotland, but also how they achieved this status.
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