Seizing 2025 festive season: FMCG for a simpler Tet - Vietnam Tet 2025

Seizing 2025 festive season: FMCG for a
simpler Tet

Tet, the Lunar New Year, is a cornerstone of Vietnamese culture, a time for family reunions, feasts, and celebrations. The festive season typically drives significant spikes in FMCG consumption due to increased household spending and gift-giving....Contents

Looking back
at Tet 2024

A healthier, happier and hassle-free Tet

Right place, right time: The key to retail success

Looking forward: Seizing Tet 2025

Kantar's Tet Gifting Survey Solution

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