Kantar - I&D Report 2021 - External version

Kantar Inclusion & Diversity 2021 Annual ReportInclusion and Diversity is a fundamental part of Kantar. Learn about how we are future proofing ourselves and inspiring our people in our annual report.Contents

Inclusion and Diversity at Kantar Inclusion and Diversity is a fundamental part of Kantar. It’s core to how we future proof ourselves as a business and inspire our people to bring their best selves to work every day. And it’s a huge driver to the impact we can have on our clients to help them deliver their own I&D agendas.At Kantar we are committed to creating an inclusive workplace where a unique range of backgrounds, styles and thinking can come together. Understanding people is at the heart of what we do, and it starts from within. Through creating a diverse culture of belonging, we can create an environment where everyone is empowered to succeed.Our Inclusion and Diversity journey is a continuous one as the world around us continues to change. 2021 saw further impact of the COVID pandemic, and new political movements and social shifts. These will always test our business and influence the way we work – and we must be open to this to ensure we understand the individual challenges of our employees, our clients, and their customers.In this report we look back at progress on a number of Inclusion and Diversity areas and look forward to our opportunity areas through 2022 and beyond.Thank you to all our employees who continue to help shape our thinking and drive us forward to be the best at getting better.

Chris Jansen, Chief Executive, Kantar

How do we think about Inclusion and Diversity? Our Inclusion and Diversity strategy is built on four pillars that inform our approach and activities:

An Inclusive Workplace – we commit to building an inclusive culture where everyone can flourish.

Diverse Talent – we strive to reflect the diversity of our clients and communities.

Brand, Clients & Suppliers – we nurture partnerships that inspire clients and enhance supplier diversity.

Community Engagement – we are advocates of inclusion and use our global influence to give back to local communities.

3+1 Approach:We have a Global I&D Steering Committee, which consists of our most senior leaders, who align our global I&D strategy with our wider business objectives and purpose. However, Kantar is a global organisation operating in diverse markets, each with different I&D challenges, priorities and opportunities. That’s why we also have 38 I&D Steering Committees at the local market level. We know that a ‘one size fits all’ approach doesn't work, so we have created a ‘3+1 approach’, providing flexibility for our markets.

Our 3+1 approach means that we ask each of our markets to focus on 3 areas with defined metrics: gender equality, embracing difference and valuing inclusion. They can then select an additional dimension that is important to their local market context, such as disability or ethnicity.Our I&D Strategy: Understand People, Inspire Growth Inclusion creates a culture of belonging, where everyone is empowered to succeed. Diversity drives innovation and creativity, enabling us to better partner with our clients. Binging these together to create both an inclusive and diverse workforce and inclusive and diverse partnerships, ensures we are building a high performing and sustainable business.