Welcome to Indonesia FMCG Outlook 2025
I am delighted to present the Indonesia FMCG Outlook Report for 2025. Every year, Kantar Worldpanel provides
an in-depth analysis of the ever-evolving FMCG industry in the country, offering key insights into consumer purchasing behaviour and emerging trends across sectors. This report is designed to equip you with a detailed understanding of the market dynamics and opportunities ahead.
In 2024, as macroeconomic pressures persisted and economic uncertainty loomed, Indonesian consumers continued to reassess their spending priorities. This has created a complex landscape for FMCG, with varied impacts across sectors. The beauty sector continues to lead growth, achieving an impressive increase in value sales as consumers show a growing willingness to spend on premium products.
This year’s report also includes our growth forecasts for the industry in 2025, helping you anticipate how the market will evolve, and refine your strategies to expand your shopper base. We hope you find it insightful and valuable as you plan for the year ahead.
Should you have any questions, please feel free to reach out to your contact in the Kantar team or fill out the
form at the end of this report.
Wishing you a successful and prosperous 2025!
