The Malaysian Consumer in the Age of Inflation
How Can Manufacturers Leverage Inflation for Growth?
In understanding how price inflation affects consumers, it is key to first understand that the nuances differ from one FMCG category to the next....
Foreword
Chapter 1The reaction
Chapter 2The big question
for everyone
Chapter 3How do successful brands use inflation to their advantage?
Chapter 4The most impacted shoppers
Chapter 5Navigating the future
Summary
Kantar’s solutions
Thank you for reading!