What can
the data be used for?
We monitor brand share, switching and loyalty, and help our clients understand the reasons behind consumer tech choice.
Tracks 200,000+ panellists across more than twenty markets to understand consumer behaviour in technology categories in granular detail. Tracking the full path to purchase consumer decision-making journey, we monitor brand share, usage, switching/loyalty and customer experience, and help our clients understand the reasons behind consumer tech choice: Mobile, Tablet, Laptop, Wearables, TV and Smart Speaker.
Through our longitudinal continuous surveys, we offer
our clients unique, detailed and actionable insights using
our team of industry recognised experts. The service
subscription includes insight reports, consultancy hours
from specialist insight team and online dashboards.
What can the data be used for?
Define what devices
people buy and why
Understand market growth/ decline drivers
Understand how usage affects
category purchase decision
Identify target groups of
consumers likely to switch brand
Win new and retain existing
customers by understanding
the key drivers influencing
the path to purchase
Compare factors that
influence the purchase
journey for different brands
Support and define brand and
category marketing strategy
Develop brand strategies to encourage cross category
brand loyalty
Activation of target audiences
through LiveRamp/ Facebook
Apply customer segmentation
to our panel
Questions
we can answer
Through our longitudinal continuous surveys, we offer our clients unique, detailed and actionable insights
How can I design and optimise my marketing strategy to increase market share?
Which consumers should we target and what is the size of that consumer base?
Are consumers loyal to my brand across categories?
Which other brands are my customers considering and which might they switch to at next purchase?
Which other types of devices were part of my purchase consideration?
Where do different segments search for information prior to purchase?
What are my brand customer levels of satisfaction and what factors are customers not happy with?
What do premium customers look like and how can I win them?
Is there a different price-point we need to address to allow customers to trade up/down and remain with brand?
Where do consumers purchase their device and how should this impact my retail/distribution strategy and partnerships?
What are the main purchase drivers for my brand and competitive brands?
What specification is
important to my brand
customers vs other brands?
How are my customers
using their device?
What should my
brand message be?
Tracking
the consumer journey
Consumer gains/ losses, purchase/ switch /
upgrade insights
Market trends /
competitor
intelligence
Forecasting and
opportunity
modelling
Understanding the
consumer and the
drivers that trigger
their journey
