Tet 2026 Outlook: 4 Keys to FMCG Victory
The start of 2025 inherited a seemingly bright economic picture from 2024, with Vietnam’s GDP exceeding the government's GDP target. This resilience was initially reflected in high consumer confidence at the end of 2024, signalling optimism for a...
A walk down the memory lane:
Tet 2025: Decoding the real purchase shift
Channel choice and the digital ascent
The evolving art of gifting
Looking forward to Tet 2026
Maximize your festive sales: The essential FMCG insight solution
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