It helps you to
Understand how and why
personal care routines changes over time
Imagine you can look inside the bathrooms of men and women around the world to see how they build their personal care routines and what they actually use day in day out. Imagine if you could understand how this changes over time and why.
Understand
Habits and regimes and how these have changed over time and to ensure you are meeting emerging needs. Trends from 2008 in key markets.
Appreciate
Global differences and similarities in personal care habits and motivations.
Go beyond
Who is buying your product to understand the end user and what motivates them. Only by meeting the needs and routines of the user can you ensure your product gets into the shopping basket.
Ensure
Your marketing, comms and new product development targets the right people at the right occasion with the right message against competitors.
Who is using?
What are their characteristics?
What do they look like?
What are their needs and concerns?
What products and brands
are they using?
What else is in their repertoire?
What is their competitive set?
When do they use them and
what drives the occasion?
Where are they buying and using their products?
Why do they use particular products and why do they purchase?
How do they develop their personal care routine and how
does it change over the week?
Global coverage
over 50,000 diaries a year
What we do
Global differences and similarities
in personal care habits and motivations
Who
Who’s Using
Life-stage
Needs
Characteristics
and Attitudes
What
Brands
Sectors
Categories
When
Time of day
Day of week
Event
Where
Where do you buy it?
Where do you use it?
Where do you apply it?
How
Repertoire (what else?)
Regime (product mix)
Routine (how)
Why
Reason for use
Reason for
purchase
