Communities: Global Travellers - May 2021
Kantar has conducted an online survey among people globally, asking about their personal and business travel plans and their feelings towards travel.
Connecting with Travel Enthusiasts
Global findings around personal and business travel
Enduring restrictions, closures and bans, the global travel and tourism industry has seen some of the biggest disruption with the onset of the COVID-19 pandemic
Along with it came cancelled plans, new ways of working and new traveller concerns.
As some global restrictions begin to lift and vaccinations are distributed, the global community of travellers is beginning to look ahead to a new-normal.
Kantar has conducted an online survey among people globally, asking about their personal and business travel plans and their feelings towards travelling in today's enviornment.
Explore our findings here on:
- Personal travel
- Feelings towards travel
- Vaccinations and travel
- Business travel
This research was conducted online among 7,796 people across eight global markets: US, UK, France, Germany, India, Singapore, Mainland China and Brazil. Respondents were sourced from the Kantar Profiles Network.
All interviews were conducted as online self-completion and collected based on local census distributions in April 2021.
1. Personal Travel
Explore answers on holiday frequency, destinations, accommodations, and flight habits.
We asked people about the last 12 months of their travel behaviour and their upcoming plans. Explore answers on holiday frequency, destinations, accommodations, and flight habits here.
How frequently were people travelling last year?
Globally, just under half (48%) of people interviewed report to have had a holiday or vacation (that involved travelling) in the last year. Just under 1 in 4 (23%) have had one holiday or vacation. The highest was seen in France (32%) and China (29%).
Singaporeans have travelled the least with 4 out of 5 (80%) not having had a holiday or vacation in the past 12 months, followed by the UK (68%) and Germany (61%).
Where did people travel and where did they stay?
Globally, domestic travel was most common over the past 12 months. Forty-five percent (45%) of respondents report to have travelled within their country and stayed with friends/ family and 44% stayed in a hotel.
Brazilian (64%), Indian (61%) and French (52%) respondents have stayed domestically with family and friends most. Domestic hotel accommodations were more utilised by Chinese (76%), Singaporean (60%) and US (50%) respondents.
What holiday/vacation do travellers have planned next? Are the plans rescheduled or new?
Globally, 65% of respondents have planned a holiday or vacation in the coming year. Four out of 5 people in Mainland China report to have made plans, whilst just over half of UK and Singaporean respondents have planned holidays in the next 12 months.
Of those who do have plans in the next 12 months, 64% are rescheduled holidays or vacations due to the pandemic. French respondents have the highest number of newly planned holidays at 53%.
Where do travellers intend on holidaying next?
Three quarters of travel plans for the next year are domestic. This is highest for Mainland China (93%), Brazil (87%) and the US (85%).
Whilst local borders were closed at the time of interviewing respondents, Singaporeans report the highest intention of overseas travel in the next 12 months at 65%.
Air travel is reported to be the most frequented mode of travel transportation in the coming year at 45% globally (24% domestic and 21% internationally).
This is closely followed by car at 42%, with 39% being for domestic travel plans.
In the US, over half (52%) report their next trip will be domestic travel by car. Similarly in Europe, UK (42%), Germany (35%) and France (64%) say they will travel domestically by car.
Where are international travellers going?
Of the 26% of people who report to have international travel plans, 43% say their next trip will be to a European destination and 28% say they plan for a holiday in Asia.
For many, the overseas destinations are in relative proximity to their home location, with 2 in 3 Singaporeans having plans in Asia and 78% of Germans with plans in Europe.
However, half of Brazilians (50%) have plans to travel to Europe and just under a third of Indian respondents (29%) plan to travel to Australia/ Oceania.
Where will travellers stay?
Globally, hotels are the accommodation of choice for almost half of respondents (43%), both for international (49%) and domestic travel plans (40%) in the next 12 months.
Seventy-one percent (71%) of Chinese respondents plan to stay in a hotel, followed by 52% Singaporeans.
For Indian and Brazilian respondents with travel plans, staying with family or friends is the more popular travel plan (47% and 41% respectively).
Rented holiday accommodation is favoured in France, with 30% reporting that this is where they will be staying when travelling in the next 12 months.
How frequently were people travelling in 2019?
Looking back to 2019, Asian travellers took the most flights pre-pandemic, with 39% of Indian and 37% of Singaporean respondents reporting two or more flights a year.
Will people return to the same flight frequency post-pandemic?
Globally, there is positivity amongst respondents regarding flying. Three out of 4 see themselves return to the same number of flights when restrictions are lifted.
Almost 9 out of 10 Chinese respondents believe they will travel the same amount as before. Lows are seen in the UK (66%) and Singapore (64%), a downturn from pre-pandemic levels.
2. Attitudes Towards Travel
Find answers on planned activity, COVID-19 related concerns and thoughts on travel premiums.
Attitudes Towards Travelling
We asked people how they feel about travelling in today's turbulent times. Find their planned activity, COVID-19 related concerns and thoughts on premiums here.
What post-pandemic concerns do travellers have?
Looking ahead to after the pandemic, the greatest concern for travellers, reported by 36% respondents, is being stranded if further lockdown restrictions are re-introduced whilst they are travelling. These concerns are gravest for Chinese (49%), Singaporean (45%) and French (41%) respondents.
The secondary concern is needing to have had the vaccination and/ or be tested for COVID-19 to travel, 36% globally and highest in Brazil and Singapore (41%).
Whilst price inflation is a concern for 28% of those we surveyed, The US is the only country to report price inflation as their primary concern. 34% of US respondents have concerns over price-inflation, compared to a low of 16% in Germany and China.
How willing are travellers to pay premiums?
Exploring cost in more detail, globally 37% report that they would not be willing to pay a premium for travel and the same number would be willing to do so for proof of vaccination or testing.
Correlating with concerns around price, almost 2 in 3 US respondents (61%) state they would not be willing to pay a premium, closely followed by just over half of UK respondents (53%).
Respondents from India (59%) and Mainland China (54%) are most willing to pay for proof of vaccination or testing.
Travel Insurance aligns with concerns of being stranded due to the re-introduction of restrictions with 35% respondents stating this as something they would pay a premium for. Fifty-four percent (54%) Singaporeans cited insurance as the number one thing they would pay a premium for.
Will people do more tourist activities post-pandemic?
Looking at activities post-COVID, the overwhelming trend reported by respondents is that frequency will be about the same as it was before the pandemic.
Indoor tourist attractions (30%), Recreation parks (28%) and Eating out (27%) show the biggest declines. Fifty-one percent (51%) of Indians plan to eat out less.
For German respondents the activity they plan to reduce the most is ordering in, with 27% reporting they will do less of this post-pandemic.
Exercise has the highest increase, with 34% of respondents reporting they will do more post-pandemic. The steepest inclines in exercise are for Brazil (58%) and India (50%).
3. Vaccinations and Travel
Get global findings about people's desire to travel, comfort levels and support of vaccine passports.
We asked about the desire to travel, comfort levels and amount of support around vaccine passports. Find global key answers here.
What is people's desire to travel after the completion of local vaccination rollouts?
Half of all respondents globally are looking to return to travelling as much as they were pre-pandemic after their local vaccination rollouts have been completed. A quarter predict they will travel less.
Singapore (34%), India (30%) and the UK (30%) are the most likely to reduce their travel even after their local vaccination rollouts complete.
Nineteen percent (19%) of respondents in the US and Mainland China report to be travelling as much as they were before the pandemic.
When will people feel comfortable travelling again?
Globally, 23% of travellers interviewed would feel comfortable travelling again once everyone in their country has had the opportunity to be vaccinated.
Twenty percent (20%) of respondents report that they would feel comfortable travelling once their local government approves travel for their citizens. The same amount hasn’t yet thought about it.
Comfort lies in different places for different countries. Forty percent (40%) of Brazilian respondents report government approval as where they would feel comfortable to commence travel again. It was also the highest-ranking sentiment for German respondents but at a lower 27%.
Thirty-four percent (34%) of US respondents report they are comfortable travelling now, with or without being vaccinated.
Government approval is most important for France (27%), India (26%), China (26%) and Singapore (26%). In Singapore and the UK, 26% report that they have yet to think about it yet.
Are travellers supportive of vaccine passports?
Globally, 70% of respondents support a vaccine passport - documentation to prove that a person has received a Coronavirus vaccine – for international travel this year.
Eight out of 10 respondents in India, China and Brazil are in support and 7 out of 10 in Singapore and the UK.
Respondents in the US and Germany are most opposed to the Vaccine Passport idea at almost a third.
4. Business Travel
Find answers from business travellers on activity before and during the pandemic, as well as upcoming plans.
Even during times of restrictions, business travel continued. We asked about travel before and during the pandemic, as well as upcoming plans. Explore Kantar's findings here.
How many business trips were business travellers taking pre-pandemic?
Looking at Business travel before the COVID-19 pandemic shows that a third of respondents (34%) travelled for work before the pandemic. Indian respondents (69%) travelled the most and French and German the least (15%).
51% of those travelling for work took three or more trips a year. Frequent travel of three plus trips was highest in Brazil (65%), Germany (57%) and the US (51%).
How many people have been traveling for business since the onset of the pandemic?
Forty-one percent (41%) of those who travel for business have done so since March 2020.
Respondents in India (50%) and Mainland China (49%) have taken the most business trips in this time, whilst Singaporeans report the least (26%).
Do business travellers have travel plans over the next six months?
Forty-six percent (46%) of respondents globally have work travel planned in the coming six months.
This remains high for Chinese (68%) and Indian (57%) respondents with French (53%) respondents also expecting to increase their business travel plans.
Travel plans for the next six months currently remain lowest in the UK (27%) and Singapore (29%).
Where do business travellers plan on going, and what mode of transportation will they take?
Of those planning business travel in the next six months domestic travel will be more common than international.
For these trips, business travellers are most likely to travel by air (51%) and/or by car (44%).
Six out of 10 business travellers in the US (60%), Brazil (59%) and China (59%) plan to travel on domestic work trips by air. In France and Germany domestic business travel will be predominantly by car (59% and 48% respectively).
Whilst overseas business travel is on the agenda less, 44% of Singaporeans plan to take an international flight for work purposes in the next six months.
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More about this study
Contact Kantar here to learn more about this research, including additional country-level findings. Let's talk about how you can use this data for your own purposes or conduct supplemental research.
Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economical and environmental issues. Explore our other community research studies and read what respondents have to say.
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